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Department Business and Economics
City Lab Südwestfalen

Virtual shop window

The Chair of Business Informatics offered two workshops to vitalise Iserlohn's city centre

As part of the theme week "Change instead of desolation? Experience. Forest City. 2030!" from 02.05.-06.05.22 the Chair of Business Informatics offered two interesting workshops in the model city Iserlohn of the research project City Lab Südwestfalen: On Tuesday, 03.05, Dr. Alper Beser and Marius Lauer showed how the city centre of the future can be made more attractive with digital services. They presented a "pop-up store platform", an "adventure app" and a "loyalty app" for customer retention. On Friday, 6 May, the practical example followed: Christina Gross and Felix Buck presented the "Digital Shop Window". This is a development of the Chair for Retailers and Specialist Shops that links online and offline in an uncomplicated way. In concrete terms, this means that with the help of a QR code, customers standing in front of a closed shop can call up a digital version of the shop window, which offers them the opportunity to reserve goods. The reservations are then received by the retailer and the customer can pick up the desired product during opening hours. During the go-live period, 19 shop windows were "digitalised" and they will be followed by more until the project is completed.

The City Lab Südwestfalen is a joint project of the Arnsberg, Hellweg-Sauerland Chamber of Industry and Commerce, the Südwestfälische Industrie- und Handelskammer zu Hagen, the Fachhochschule Südwestfalen and the Technische Universität Dortmund and is funded by the European Regional Development Fund.

Under the following link you will find all information about the project: City Lab Südwestfalen